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Brand Strategy & Development

Franchise and Brand Strategy support

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Creative and strategic thinking are in our entire DNA. We know what it takes to build a strategy that delivers results. As a result, we have won awards for our campaigns.

With our extensive NHS network, we ensure that we are ahead of our competition, understanding the NHS and its changing needs and priorities. We develop campaigns that are fit for purpose and build momentum for change.

We support clients with: 

  • strategic planning 
  • creation of innovative, evidence-based education and communication programmes 
  • creation of visual aids (from infographics to detail aids) 
  • tactical implementation of brand plans 
  • digital communications 
  • market insights 
  • stakeholder engagement 
  • advisory boards 
  • virtual and in person events  

Design and Creative

From first concept through to finished storyboard we love the thrill of the creative chase.  Set us a challenge and we’re in our element! 

HEALTHCARE MARKETING & COMMUNICATIONS
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Delivering Results

We know that marketing isn’t all about great strategic plans and clever creative content, we are also mindful that numbers matter. 

We continually consider metrics and measurements to success and delivering a return on every penny spent. We know how to measure success and work with you to identify how to track and measure programmes and demonstrate success so you can replicate and amplify continuously. 

Content Developmemt

Quality content is at the heart of all we do. If you don’t have relevant and easy to understand content then your audience simply won’t be engaged and want to work with you. 

With our team of expert writers that span creative writing to scientific writing, you can be certain that we will produce the best content for your needs.

Whether it’s content for inbound marketing, lead generation, press releases or thought leadership, we will ensure that the content created will be seen by the people you are trying to reach in the pharmaceutical, technical and life sciences sectors. More importantly, it will be content that makes a lasting impression.

DIGITAL MARKETING
Thought Leadership Content
Thought leadership content, such as blog posts, technical discussions, whitepapers, Q&As and e-books, provides tremendous value for pharmaceutical clients. We always ensure that we create the right content, for the right channels, for your audiences.
Press Releases & News Content
Our media experts can work with you to profile all your great work, announce your brand launch, submit awards and write press releases for healthcare and lay media. We’ll support the writing of the article as well as distribute the release amongst the appropriate media for maximum exposure.
Email & Social Content
There are daily opportunities for pharmaceutical organisations to publish content on social media and email channels, but sometimes these opportunities fall by the wayside as many are unsure how to undertake this in a compliant manner. We use a number of approaches designed to maximise your message and campaign and create content for supporting channels, that maximise exposure.
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What they say about us...

Nothing is ever too much trouble and they always go over and above to ensure projects are delivered in a professional manner. I really can't recommend using Grey Bear enough.
Marketing ManagerPharmaceutical Company
This is marketing and communications par excellence. Great people that listen and follow up with awesome ideas that have transformed our business. We almost don't want to recommend them so we can keep them for ourselves.
CEOPharmaceutical Company
Creative, flexible, irrepressibly cheerful & positive.
Medical Affairs ManagerPharmaceutical Company
Grey Bear provide full clarity throughout the journey you take with them, starting with an in-depth SOW before they commence the projects (something more agencies should take pride in!) The team are lovely and easy to deal with- always on hand when you need them.
Marketing Manager
I have always found the team at Grey Bear to be exactly the extended team I have needed, they have always understood exactly what I've been trying to achieve.  Their creative thinking and attention to detail, cannot be faulted. I really can't recommend using Grey Bear enough - their enthusiasm and ability to deliver is second to none, you won't be disappointed if you choose them as your communication partner!
Marketing ManagerPharmaceutical Company
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