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Digital Marketing

Digital Media

Digital media has had a profound effect on communications at all levels and has opened up a vast opportunity for healthcare brands and companies. Digital communications can open up new communities and quickly share messages and build advocates.

From web design and development, video showreels, to banner ads and digital assets, we’ve a team of communicators that work closely with the creative studio.  If you want a presence online then we’ll help get you there.

 

Website Development

We understand that throwing a website together isn’t always that easy in the healthcare sector. We work with clients to ensure that brand, patient and corporate websites have all the content needed to engage users, are easy to navigate, are optimised to be found in searches, and that all the compliance requirements are met.

Your website is fast becoming one of your primary customer communication tools so it should be a great landing page for customers, developed to build long-lasting relationships with users.

Having high-quality content on your pharmaceutical website not only helps with user satisfaction, but it also drives Google rankings and traffic and provides value for obtaining email opt-ins.

SEO Optimisation

Get to the top of Google with our tried-and-tested SEO campaigns that deliver organic growth to your healthcare business and brands.

It starts with a search! For patients, the journey starts at Google. 

Roughly 1% of all Google searches – that’s millions every day – are related to medical symptoms. In fact, 75% of the UK public admit to taking to search engines for health information and advice.

The opportunity for healthcare providers to increase awareness of their brand, products or services through search marketing is huge.

Technical SEO

Google’s increasing emphasis on quality, accessibility and usability means technical optimisation is not only integral to increasing your organic search performance, but also ensures that you hold those top Google positions once you have achieved them by mitigating algorithmic penalties and devaluation.

We carry out technical audits that identify any issues that are negatively impacting on your ability to rank well within Google. 

Social Media

We are experts in healthcare social media communications. 

We work with you to develop your social media presence, building a strategy to grow and engage your online community.  

User Experience Audits

Our user experience audit identifies ways  to streamline the user journey through the site, placing as few distractions as possible between them and key information or conversion points.

 

Value Content Creation

One of the most significant transformations seen by digital’s influence on the pharma industry is the fact that pharmaceutical companies are no longer the sole gatekeepers or providers of the information surrounding their treatments or products.

By creating targeted, value-driven branded content that offers prospective or current patients’ insights into relevant information; you can grow your audience, significantly.

By providing answers to common patient pain points in an inspiring, engaging way alongside demonstrating transparency, you will grow your audience while fostering trust and positioning your brand as a thought leader

Download Our Free Guide!​

How to create and repurpose successful digital marketing content!

Want to start building your online presence? Check out our guide to see the sorts of content you should be creating and how to repurpose it.

FREE GUIDE

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