Healthcare Marketing and Communications
How we support our clients...
We like to tell a story but sometimes we let animations and videos do this for our clients.
We produce a full spectrum of visually impactful medical education and marketing support materials such as promotional e-Detailers, scientific core slide decks, mode of action 3-D animations, and much, much more.
Publications Planning and Execution
We provide publications planning and scientific editorial support services, with all outputs aligned with the latest Good Publication Practice guidelines.
We develop manuscripts, abstracts, congress publications and peer journals content for many of our pharmaceutical clients.
We have a team of scientific writers who work with agility and technical prowess.
Patient Involvement and Engagement
Patients are at the heart of all we do.
Patients are your most effective communication tool and can often influence healthcare with impressive impacts.
Patients play an important role in healthcare communications, raising disease awareness in communities.
We work with patient groups and organisations to co-create content that tells the story from the patient perspective, conveying the impact of many diseases on quality of life and capturing the day-to-day issues.
Storytelling-Connect with your customers emotionally
In a competitive market it is essential to provide a meaningful experience that connects emotionally with customers.
We understand that humans have a need for storytelling in order for us to understand the complex world around us. The Grey Bear storytelling and writing team are skilled communicators and are as adept at telling scientific stories as we are at telling brand stories.
Our stories win hearts and minds, and drive lasting behaviour changes.
According to recent research 70% of millennials are influenced by the recommendations of their peers, while 90% of 18 to 24-year-olds trust medical information acquired through social media. Regardless of age, many patients now search online to understand a medical condition.
So, there’s great opportunity for pharma companies that work with respected Key Opinion leaders and patients to help raise awareness of conditions.
We help our clients to boost their corporate brand and raise disease awareness whilst educating people.
By using social media and offering an insight into a patient’s personal journey we can help other similar patients to manage their condition, This can in turn benefit the company as it benefits from the exposure.
NHS and Health Professional network for co-creation
Grey Bear have a unique and exclusive network of NHS teams across many therapies and across leadership, making us one of the only strategic communications agencies with its own NHS panel to consult. Through this collaboration, Grey Bear can quickly identify the most impactful content and channels to support co-creation of content tailored for health professionals.